Confirming Verbal Agreements with Customers via Email
Verbal agreements can be just as binding as written ones, but they often lack the clarity and record-keeping that comes with putting them in writing. In this article, we'll explore how to use email to confirm verbal agreements with customers.
Why Use Email to Confirm Verbal Agreements?
Email is a convenient way to send confirmations, as it provides a paper trail and ensures that both parties receive the same information. It's also quick and easy to do, making it an ideal option for busy professionals who need to manage multiple customer relationships.
How to Use Email to Confirm Verbal Agreements
To confirm a verbal agreement via email, start by summarising what was discussed in your last meeting or conversation. Be as detailed as possible and include any relevant dates, times, and locations. Make sure to specify the scope of the agreement and any key terms.
- Be clear and concise
- Include all relevant details
- Specify the scope and key terms
- Use a formal tone
Once you've written your email, send it to both parties involved in the agreement. Make sure to keep a record of who received the email and when.
Example Email Template
Here's an example email template you can use as a starting point:
Subject: Confirmation of Verbal Agreement Dear [Recipient], I hope this email finds you well. As discussed in our meeting on [Date], we have agreed to [Briefly outline the agreement]. The scope of this agreement includes [Specify the key terms]. Please let me know if you have any questions or concerns. Best regards, [Your Name]
This template provides a basic structure for your email, but feel free to customise it to suit your needs.
Turning a Conversation Into a Record
Verbal agreements are easily misremembered, and disputes often come down to one word against another. A short confirmation email captures what was agreed while it is fresh, protecting both sides and preventing honest misunderstandings.
- Send the confirmation promptly, while the conversation is fresh.
- Summarise clearly what was agreed — scope, price, timing, and any conditions.
- Invite the customer to correct anything you have misremembered.
- Keep the record where you can find it again.
A Worked Example
A builder agreed a variation on a job over the phone and later found the client disputing both the work and the extra cost. On the next job he emailed a short summary after every phone agreement. When a similar dispute loomed, he simply pointed to the confirmation the client had accepted without objection, and the matter was settled in a single message rather than a drawn-out argument.
Common Mistakes to Avoid
- Relying on memory for what was agreed verbally.
- Delaying the confirmation until details have blurred.
- Being vague about scope, price, or timing.
- Never inviting the customer to confirm or correct.
A Practical Checklist
- Confirmation is sent promptly after the conversation.
- Scope, price, timing, and conditions are stated clearly.
- The customer is invited to correct anything.
- The record is stored where it can be found.
- The tone is friendly, not legalistic.
Why the Habit Is Worth Building
Confirming verbal agreements in writing is one of those small disciplines that seems unnecessary until the day it saves you. Memories genuinely differ, and an honest misunderstanding about scope or price can sour a good relationship or cost you money. A brief confirmation email removes that risk at almost no effort, and it does so without any hint of distrust when framed warmly. Make it a reflex: whenever something is agreed on a call or on site, send a short recap the same day. Over time this habit builds a reliable written trail of your commitments, protects both you and your customers, and marks you out as someone who is organised and easy to deal with.
Frequently Asked Questions
Do I need to send an email to confirm a verbal agreement?
While not strictly necessary, sending an email can provide valuable evidence of the agreement in case of any disputes.
How quickly do I need to send the confirmation email after the meeting or conversation?
As soon as possible is best, but ideally within a day or two of the meeting or conversation.
What if one party fails to respond to my email?
If one party fails to respond, it's likely they are still on board with the agreement. However, it's always best to follow up and confirm their involvement.
Effective email management hinges on creating clear and concise subject lines that accurately reflect the content of your message to avoid unnecessary back-and-forth with recipients. — Editor, NAS Mail